Our Specialty Coffee

We produce only 100% specialty-grade coffee with purpose. Get to know what our ‘specialty’ and ‘purpose’ coffee really means in the market as well as our wider mission in driving purposeful coffee around the world.

Specialty Coffee

Specialty coffee is well known to be superior tasting in the market due to the dedication and skill at the growing stage as well as the production in the roastery. But it is also the emphasis on ethical and sustainable practices of making coffee that make it so special. Specialty coffee is a term of the highest grades of coffee available and also usually relates to the entire supply chain. Each country has a Specialty Coffee Association which grades coffee out of 100. Any coffee with 80+ points is classed as specialty. To give perspective, even 1 point above 80 is extremely tough to achieve and we have already been awarded 86+ points.

Ethical & Sustainable

Purpose Coffee’s mission from the outset is to fix the seemingly ‘broken’ coffee industry, as the complex supply chain and typical companies’ practices from farm to cup have been for far too long unsustainable and unethical. Low wages, cheap beans and climate change are just a few of the issues threatening the future of coffee farming today. We are fixing it by holding ourselves accountable at every stage and ensuring far higher standards are met whilst shortening the supply chain. At the same time we are adding to the challenge by expertly producing specialty-coffee so quality is at the highest level.

For too long the farmers who are fundamental in creating the coffee bean are underpaid and living below the poverty line, and even with the standards of fair trade that is simply not enough. We know this to be wholly unethical, especially if farmers have to continuously worry about getting by each day for themselves and their families on basic necessities. We pay all our farmers over 60% above fair trade as well as build long-term relationships with them so their future is secured. Additionally, we are aware of the difficulties of making coffee, the unsustainable farming practices and climate change that farmers have to endure. To combat this we educate farmers on sustainable techniques of coffee farming that means farms do not dry up and they can sustain the volume each farm must produce year on year. This ensures that coffee is sustainable and can be produced for many years to come.

Once the beans arrive at the roastery there is still much work to do. We carefully create coffee so that it is not over-roasted nor flash roasted. Our roastery is fully carbon-neutral making our products environmentally friendly. Our packaging including the entirety of the coffee bag is 100% recyclable – even individual components such as the biodegradable and eco-friendly reusable zip-lock and air sealant. In turn this ensures maximum freshness and longevity to the coffee

We are leading the way in targeting zero emissions in the foreseeable future. The behind the scenes work and future ambition is to make the whole supply chain carbon-negative, which is possible in just a short time. Our purpose is to inspire the coffee industry to move to a direct trade model and for commodity beans to be a thing of the past.

The Global Goal

As the world’s mindset awakens and shifts to address global ethical and sustainable crises, we are engaging with well informed and like-minded consumers, front-running organisations and leading economies in the West and East to turn the coffee industry into an ethical and sustainable one.

It is well known now that if we do not change our ways and habits, the world as we know it will look very different in our lifetime. Global factors such as climate change are having long term devastating impacts that are being felt en masse already. Coupled with demand for coffee being greater than ever before with 2+ billion coffees consumed globally every day. What is lesser known is that 44% of the world’s coffee growers are living below the poverty line. Add in that from plant to cup it takes on average 3 years for a dedicated and skilled coffee grower to produce specialty coffee. With most bigger companies opting out of specialty for this reason, they produce ‘fast’ coffee for the end consumer in an unethical and unsustainable manner, which is roasted to a crisp to disguise its poor taste and quality. Lengthy supply chains typically 10 or more means that the heartbeat of the industry is left with very little returns and the unsustainable farming techniques in which beans are grown make the land dry and infertile.

At Purpose Coffee, we go direct to source in search of the world’s best coffee and build lasting relationships with coffee farmers. By working with farmers directly, we drastically reduce the number of steps needed in the coffee supply chain, leaving more money in the hands of farmers. We also champion sustainable farming methods as well as no harmful pesticides so that the land remains fertile for generations to come.

How do you get involved? You can join us in action, one coffee bag at a time! The more people who wake up and smell our freshly roasted, specialty-grade and ethically -sourced coffee, the more people at source you are helping. Every coffee bag tells you which farmers grew your coffee and you can ask us to learn more about these farmers. In essence the more coffee we roast, the more lives we improve and land we can transform.